I just finished laboring in front of a 400+ degree roaster on an already hot night. I feel gross and need to shower. The smell of the coffee smoke has settled on my sweat, leaving me with a creepy intimacy with the roasts tonight. Don't worry, I'm not actually sweating into the coffee or anything.

After a tiring day, I am up until midnight roasting coffee. Why?

Paravisini Coffee Company is not making me a millionaire or anything. There are so many flaws with the business plan in regards to making quick money. Most of the techniques that I use end up costing me more time or money.

Something else drives this. A weird obsession, yes, but there is something amazingly rewarding about this. The endless pursuit for the perfect cup of coffee no matter the cost. There are times that I get a roast so perfect, that the resulting coffee is almost intoxicating. Every roast logged adds to the data farm, creating a mosaic of the various ways that beans respond. It is man and machine striving to be in harmony with nature &em; to tame and subdue it.

Nature rewards those who wrestle it. 

Feeling philosophical,
-Joe Paravisini

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