This is a story about two hosts. Both of them love having people over for dinner and conversation. They are both excellent at entertaining and love to see their guests enjoying themselves. After dinner, both hosts decided to put on a pot of coffee as they prepared desert. The first host used a standard, run-of-the-mill grocery store coffee. They drew no attention to the coffee, seeing it as a necessary logistic. The second understood that a good host shares stories. The second hostess reached for their bag of Paravisini Coffee. 

The first host served his guests a coffee they all knew, and it's commonality left no room for questions. The muddy flavors were quickly masked with excessive cream and sugar, and the night went on. It was not a 'bad' coffee in the strictest terms, but it was quickly forgotten as the night ended.

For the second hostess, things took a different turn. One of the guests noticed the messy handwritten label, with an unfamiliar name, a prominent roast date ("that was only days ago!"), and the incredible aroma that filled the room as the bag opened. The questions began and the hostess seized the opportunity to discuss this little Rhode Island artisan roaster who roasts coffee fresh on demand. She went on to describe the qualities of a great coffee, and some basic techniques she had learned to keep and brew a fresh and delicious cup every time. The guests commented on how delightfully smooth, yet flavorful the coffee was. One of them commented on how they didn't even need cream and sugar! Desert was served, and the guests went home delighted with the hostess' wonderful and interesting hospitality. The story quickly spread, and soon the hostess aquired for herself a quite reputation.

What story will you tell?

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