Jul
29th
2010
A Story In A Cup
Posted by Joe ParavisiniThis is a story about two hosts. Both of them love having people over for dinner and conversation. They are both excellent at entertaining and love to see their guests enjoying themselves. After dinner, both hosts decided to put on a pot of coffee as they prepared desert. The first host used a standard, run-of-the-mill grocery store coffee. They drew no attention to the coffee, seeing it as a necessary logistic. The second understood that a good host shares stories. The second hostess reached for their bag of Paravisini Coffee. The first host served his guests a coffee they all [...] Read More...
Jul
21st
2010
Upcoming Roaster’s Club coffees
Posted by Joe ParavisiniFigured i'de share a snapshot of some of the samples from upcoming roaster's club coffees. Right there in the middle, we have our first-ever aged coffee! There might also be a dry-processed in that mix somewhere, but I won't spoil all of the surprises ;) If you are not already a member, you are most definitely missing out on some awesome rare and exclusive coffees. Go ahead and request an invite here: http://paravisinicoffee.com/coffee/roasters-club Read More...
Jul
16th
2010
What Caffeine Actually Does To Your Brain
Posted by Joe ParavisiniFor all of its wild popularity, caffeine is one seriously misunderstood substance. It's not a simple upper, and it works differently on different people with different tolerances—even in different menstrual cycles. But you can make it work better for you. -Lifehacker.com Check out What Caffeine Actually Does To Your Brain over at Lifehacker. It is well worth the read if you are interested in the science behind your caffeinated mornings. Read More...
Jul
15th
2010
Five Myths About Coffee
Posted by Joe ParavisiniPutting Coffee in a Freezer Keeps It Fresh Longer This is not necessarily a myth, It's more like a half-truth. If you are talking about keeping your bag in the freezer section of your fridge, by all means no! The constant open and closing of the freezer door, combined with much warmer temperatures and neighboring food results in moisture build up on your coffee wich can make it go rancid as well as attach all sorts of unpleasant flavors to your beans. However, if you have chest freezer that can stay around -15°F, you can store sealed portions of whole [...] Read More...
Jul
14th
2010
Musings
Posted by Joe ParavisiniI just finished laboring in front of a 400+ degree roaster on an already hot night. I feel gross and need to shower. The smell of the coffee smoke has settled on my sweat, leaving me with a creepy intimacy with the roasts tonight. Don't worry, I'm not actually sweating into the coffee or anything. After a tiring day, I am up until midnight roasting coffee. Why? Paravisini Coffee Company is not making me a millionaire or anything. There are so many flaws with the business plan in regards to making quick money. Most of the techniques that I use end [...] Read More...
